{"id":591,"date":"2021-04-16T08:53:25","date_gmt":"2021-04-16T08:53:25","guid":{"rendered":"https:\/\/www.hyphelios.com\/?p=591"},"modified":"2021-04-16T10:40:16","modified_gmt":"2021-04-16T10:40:16","slug":"otherwose-we-can-use-translators","status":"publish","type":"post","link":"https:\/\/www.hyphelios.com\/?p=591","title":{"rendered":"\u201c\u2026 OTHERWISE, WE CAN USE TRANSLATORS \u2026\u201d"},"content":{"rendered":"\n

From our book “Successful exporting – Negotiating the dangers of the deep”<\/p>\n\n\n\n

(…)<\/p>\n\n\n\n

You have heard that there is a wide choice of translators (or interpreters), text translation companies, freelance translators, translation software, and now free internet translation service providers, like Google translate \u2026 to name but a few. You have a restricted budget. You are under time pressure. You are tempted to go for what appears to be a quick, easy and cost-effective option. If English is not understood by your target customer and you are on a budget, you might be drawn to using \u201ctranslation software\u201d or an interpreter.<\/p>\n\n\n\n

You may consider that current translation software is the panacea. It delivers results mechanically and is usually available free of charge from main search engines. This may be adequate for simple routine questions, e.g. details of a trip. However, you need to validate that this software would also work for your website, catalogue, leaflets, documentation, and any promotion or advertising that requires sophisticated language. Literal translation may either not be understood by your customers, or engage them, if it lacks the emotional dimension. There may be nuances and moods which you need to convey using, for example, rhyme, sarcasm, humour, metaphor, context, drama, etc.  You need to be \u2026 human, not a robot, to \u201cCAPTCHA\u201d them. Translation software is unable to articulate the second or third level meanings, i.e. the emotional intelligence, behind words, phrases or sentences. Actually, there are many native speakers who might not \u201cget it\u201d either \u2026 possibly through a lack of education or a disconnect with current culture.<\/p>\n\n\n\n

Naturally face-to-face business conversations in a language you do not speak well enough, or at all, may prompt the services of an interpreter. A full understanding of what your potential partnerswish to convey (or conceal) requires more than mere verbal interpretation. It is well known that there are three different components of communication: only 7% of the meaning is transmitted through words, 38% is through voice tone, and 55% comes through body language. Any incongruence between these three components may reveal a hidden agenda in a negotiation where authenticity and trust are paramount.<\/p>\n\n\n\n

Remember, there are words which are so universally used that any literal written translation may confuse their meaning rather than making their understanding clearer. The word \u201cMarketing\u201d may be considered jargon, but it is globally understood and accepted worldwide. Your teams will also use industry jargon, i.e. words and phrases which are often untranslatable.<\/p>\n\n\n\n

In the final analysis, if you do not have an in-depth command of the language in to which your words are to be translated, it will be challenging for you to confirm the accuracy of that translation, i.e. that it genuinely conveys the original authentic meaning.<\/p>\n\n\n\n

(…)<\/p>\n\n\n\n

If you want to know more or order the book, get in touch: <\/p>\n\n\n\n

HERE<\/a><\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

From our book “Successful exporting – Negotiating the dangers of the deep” (…) You have heard that there is a wide choice of translators (or […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1],"tags":[],"class_list":["post-591","post","type-post","status-publish","format-standard","hentry","category-communication-languages","category-uncategorized"],"yoast_head":"\n\u201c\u2026 OTHERWISE, WE CAN USE TRANSLATORS \u2026\u201d -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hyphelios.com\/?p=591\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201c\u2026 OTHERWISE, WE CAN USE TRANSLATORS \u2026\u201d -\" \/>\n<meta property=\"og:description\" content=\"From our book “Successful exporting – Negotiating the dangers of the deep” (…) You have heard that there is a wide choice of translators (or […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hyphelios.com\/?p=591\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-16T08:53:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-16T10:40:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hyphelios.com\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-16-at-09.50.06.png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hyphelios.com\\\/?p=591#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hyphelios.com\\\/?p=591\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.hyphelios.com\\\/#\\\/schema\\\/person\\\/32cd3324c6a71d1cad7922040fe3c2ee\"},\"headline\":\"\u201c\u2026 OTHERWISE, WE CAN USE TRANSLATORS \u2026\u201d\",\"datePublished\":\"2021-04-16T08:53:25+00:00\",\"dateModified\":\"2021-04-16T10:40:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hyphelios.com\\\/?p=591\"},\"wordCount\":473,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.hyphelios.com\\\/?p=591#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hyphelios.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Screenshot-2021-04-16-at-09.50.06.png\",\"articleSection\":[\"Communication - 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