About us


CEO & Founder

Laurent  is an accomplished and high achieving International Business Director, with Board level expertise in non-food FMCG, a wholesale expert with key multi-channel awareness.

He was born in the heart of France, the Loire Valley, but spent most of his professional life abroad, between planes turning him into a multilingual strategist and confident charismatic communicator. He is fluent in French, English, German and Spanish and has a working knowledge of Dutch, Italian, Russian and Chinese (Mandarin).

He is very experienced in the set-up of profitable new businesses abroad under budget restrictions, including recruitment and motivational leadership. He has an effective team leadership, a sharp business acumen and has designed and implemented innovative commercial strategies throughout his career.

Laurent founded “Hyphelios” to support small to medium size companies in growing their exports with 30+ years of successfully delivering International strategies and leadership. He has pioneered brand subsidiaries abroad and increased results tenfold. His constant motivation is to deliver value and maximise results to any project he is involved with, having a strong track record of driving change and implementing sustainable performances across a large variety of environments throughout the world.

His international developments made him integral to winning the most Prestigious International Queen’s  Award three times (2012, 213 and 2016) as well as being listed twice in the Top200 best Exporting UK Companies by the Sunday Times (2012 and 2013) for his last employer.


Laurent attended Audencia Business School (France) – accredited by AMBA (Association of MBAs), EQIS (European Quality Improvement System), and AACSB (Association to Advance Collegiate Schools of Business) – one of the top 1% of business schools in the world.

He graduated in management, finance, accounting and specialised in marketing and international trade.

He is a past member of the European Outdoor Group and the Academy of Chief Executives (ACE) Directors Forum.

He is an international business speaker and co-author of a definitive new business book: “Successful exporting – negotiating the dangers of the deep”. 

With a keen interest in foreign cultures, Laurent introduces himself as “The Citizen of the World”.