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“EXPORTING: KEY CONSIDERATIONS FOR INTERNATIONAL BUSINESS DEVELOPMENT“
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Globalisation or international development is more vital than ever for a business to survive, let alone grow. This book equips the reader to take advantage of genuine export opportunities.
The book addresses the fears and risks associated with exporting and reassures the reader that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.
Readers are challenged to resolve seven of the key business considerations facing them when seeking success in export markets:
* product and service adaptation
* comprehensive communication
* portable protected branding
* high-performance tradeshows
* optimised go-to-market channels
* fit-for-purpose internal organisation
* controlled effective cash flow
This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry (products and services) aiming for international or global development.
It is designed for businesses anywhere in the world.
This book is also directed toward those studying or teaching international business.
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“SUCCESSFUL EXPORTING – NEGOTIATING THE DANGERS OF THE DEEP“
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ARE YOU AN AMBITIOUS ENTREPRENEUR LOOKING TO GROW YOUR BUSINESS THROUGH EXPORT?
Successful exporting – negotiating the dangers of the deep succinctly addresses the deeper challenges of exporting and dives beyond the typical shallow thinking adopted by well-intentioned, enthusiastic but time-poor entrepreneurs.
Exporting, like scuba diving, may appear at first sight dangerous and only for the select few.
Both are actually accessible to anyone, providing you have researched your targeted areas, developed your strategy and you approach it with the right attitude to discovery.
The authors share down-to-earth practical experience in an entertaining and impactful way. They demystify export thinking. They guide you towards the steps to take for successful and sustainable international growth.
Featuring:
- 8 key misguided assumptions – and how to address them
- more than 25 authentic case studies
- 50 proven business life savers
You will be equipped to design an alternative strategy appropriate to your industry and to the scale of your own business.
This book will disrupt you. It will challenge or validate your current approach to exporting.
What they say about the book:
“Neither hope or good luck is a strategy for export success. That’s why you need to read this highly engaging, fascinating and accessible book that unlocks the mystery of how to achieve business success through choice not chance.” – Paul McGee is an Sunday Times best selling author, international speaker and Visiting Professor at the University of Chester
“A real business life saver. Successful exporting is a must-read book for international business developers. The authors know what they are talking about: they have been developing markets for the last three decades across all 5 continents. Thanks to numerous case studies, check lists as well as analogies to the submarine world, the book is both instructive and entertaining.” – Dominique Megret, Head of Swisscom Ventures
“An amazing no nonsense compilation of distilled wisdom on how to export successfully. It helps you every step of the way and is full of practical tips and case studies on HOW you can grow your business globally.” – Molly Harvey, FRSA, CEO Harvey Global Ltd
“This book is put together very simply, very easy to follow and a great tool for anybody contemplating successful exporting.” – Jim Mc Namara, MD Craghoppers Ltd
“John and Laurent enlighten you on some of the subtleties needed to successfully win export business, but also guide you in getting the best from the activities that are often run in parallel with but separated from an export strategy. Throughout, they present their advice in a reader-friendly style, always based on real-world experience and examples, and even provide checklists to help you plan and prioritise.” – Tony Bannan, OBE, CEO PTG (Precision Technologies Group)/Director CHMTI (Chongqing, China)
“Successful Exporting” takes a practical approach to presenting all the key aspects which need to be considered when launching into international markets. Rooted in the authors’ extensive experience, it is written in a down-to-earth and entertaining style that will be more useful to most business people than the many academic and legal volumes written on the same subject. They cut through the sales pitches of the service providers and trade fair organisers who support this industry in a way which won’t make comfortable reading to some of those who read the book. It will certainly contribute significantly to avoiding expensive failures.” – Paul Woodward, Advisory and former Managing Director of UFI, the Global Association of the Exhibition Industry
“Every page of this book contains a gem. It is written succinctly with no weasel words. The case study format ensures every piece of advice is based on experience not supposition. A careful read before deciding to export would ensure that very expensive mistakes could be avoided. Buy this book if you intend to export. It is the best marketing investment you will ever make.” – Roger Martin-Fagg, Behavioural economist – International business speaker – Formerly Client Director Henley Business School
“Successful Exporting” shows you the breadth of the subject and guides you into asking the right questions of your business and its strategies. The analogies to diving and the choice of case studies all work to give you the depth of understanding necessary for you to structure your approach. Whether you are new to exporting, studying or a seasoned veteran of international sales, it is a refreshing, stimulating read and highly recommended.” – Mark Held, President, EOG (European Outdoor Group)