From our book: “Successful exporting – negotiating the dangers of the deep”.
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You have a range of products or services selling successfully in your home market. You have created a service which in its design and execution is unique to your company. Inevitably you are tempted to assume that your products and services will sell abroad in their current format – you want to exploit any new opportunities without aggravation. You understand that everybody eats to gain energy for the day, works through the day to sustain their families, and sleeps to recharge their human batteries for the next day. So, surely everybody everywhere looks for the same products, experiences and lifestyle.
The world is currently comprised of some 195 countries speaking over 7,000 languages, of which 23 are spoken by more than half of the world’s population. There are more than 200 commonly identified ethnic groups and around 20 major religions. Add to these the consideration of diverse habitat, climate and terrain; and the notion of gender, which is no longer restricted to male and female, if you include sexual orientation and age groups, you end up with an almost infinite mix of needs, customs, habits and behaviours.
It is also well established that the impulse to buy generally comes from one or more of three fundamental triggers: how your products and services will save money for your customers, or make their lives easier, or make them feel better.
Why us?
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